The TAO of Journalism Pledge

A promise to your audience that you will be Transparent about who you are, Accountable for your mistakes, and Open to other points of view.

If you’re a legacy journalist, a citizen journalist, an independent blogger, or anyone else practicing journalism in the broadest sense of the word, here’s an idea that can help you gain credibility and earn trust: Take the TAO Pledge and display the TAO Seal on your website, blog, printed page, newsletter, or wherever.

It’s a promise to your readers, viewers or listeners that you will be Transparent about who you are, Accountable for your mistakes, and Open to other points of view.

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“The TAO of Journalism Pledge distills the essential commitments
journalists today need to make as they work to regain public trust.”
Scott Rosenberg, Media Bugs

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“I can’t get the ‘TAO of Journalism’ idea out of my head. Brilliant work!”
Scott Bedbury, Chief Executive Officer, Brandstream

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“I am 100% on board as I believe in those principles as well. While I can’t speak for every Spot.Us reporter….If they aren’t ready to be transparent, I don’t think they’d use our site.”
David Cohn, Director, Spot.Us

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“I think TAO is a great idea, and focuses on just the issues that matter to us – transparency, openness and accountability.”
Martin Moore, Director, Media Standards Trust, London

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