The TAO of Journalism Pledge
A promise to your audience that you will be Transparent about who you are, Accountable for your mistakes, and Open to other points of view.
If you're a legacy journalist, a citizen journalist, an independent blogger, or anyone else practicing journalism in the broadest sense of the word, here's an idea that can help you gain credibility and earn trust: Take the TAO Pledge and display the TAO Seal on your website, blog, printed page, newsletter, or wherever. It's a promise to your readers, viewers or listeners that you will be Transparent about who you are, Accountable for your mistakes, and Open to other points of view.
The TAO of Journalism Pledge distills the essential commitments
journalists today need to make as they work to regain public trust.
Scott Rosenberg, Media Bugs
I can’t get the ‘TAO of Journalism’ idea out of my head. Brilliant work!
Scott Bedbury, Chief Executive Officer, Brandstream
I am 100% on board as I believe in those principles as well. While I can't speak for every Spot.Us reporter....If they aren't ready to be transparent, I don't think they'd use our site.
David Cohn, Director, Spot.Us
I think TAO is a great idea, and focuses on just the issues that matter to us - transparency, openness and accountability.
Martin Moore, Director, Media Standards Trust, London