Most of the news we get now are forwarded through email and social networking sites. The old media, that is, print, TV, and radio, has become a second-tier platform. There are many differences between the old and new media practices.
Success is differently measured
Media no longer rely on one or two metrics to drive businesses. New media focuses on metrics like social shares, reader dialogue, etc. these are considered very important to measure the success of the publication.
New media emphasises on community building
Most media now focuses on community development. They open up opportunities for long-term loyalty. These communities often generate positive vibes which help in journalism. The opposite can also happen, though.
New media sites are producing more revenue channels
There are sites that provide information, news, advice, and even merchandising. Selling a product that is appealing to a publication’s audience has become very common. So, you can now use media sites to produce more revenue.
There are many apps that help in journalism. Apps are used as a distribution channel or creating content taking the mobile-first mindset into consideration. Different media company uses different approaches in this regard.
The journalism sector has evolved due to technology. Online community is one of the largest audience groups today. The way we consume news, interact with media, etc. has changed drastically due to technology. As we now get news from so many sources, it is important to ensure that the news is authentic and transparent.